Ownership: Cindy DeVore, Founder, CEO; Arthur DeVore, Co-Founder, CIO
Year Founded: 2009
Brands: Cool Clarity!®, DermaSens®, Gardener’s Glee!®, Hunter’s Call collection for men, Hydration Plus skin and hair care, Replenishing Perfection natural skin care
Cindy’s background includes work in professional services marketing and as a communications specialist for a U.S. Senator and national political party in Washington, D.C. Art is a former Marine who currently works as a contractor for the Department of Defense and Homeland Security in the cyber-security industry. Following the tragedies on 9/11 and a serious evaluation of what they believe to be most important in their lives, Cindy, Art and their two children left city-living near Washington, D.C. and settled into the Northern Virginia countryside. This is where Valley Green Naturals was born.
Started from a soap-making hobby in the kitchen of the Valley Green farm house, the company now boasts over 30 skin, hair and body care products that are free of parabens, phthalates, sulfates and petrochemicals.
Valley Green Naturals and its products have been featured in Entrepreneur and Washingtonian Magazines, the Health Journal, on AOL’s StyleList, the New York Examiner, Washington Life Magazine online, and a variety of other media outlets. The company’s products are found at Whole Foods Market stores in the Mid- and North Atlantic regions, Dawson’s Market, Ellwood Thompson’s, Rebecca’s Natural Food, IGA, and other fine natural grocers.
Valley Green Naturals supports its local community through volunteerism. Each employee at Valley Green Naturals is paid up to 40 hours per year for community service or volunteer work stretching from organizations in the Piedmont/Blue Ridge area, to Washington, D.C. The company is a financial supporter of the Blue Ridge Area Food Bank (a member of Feed America), SOME (So Others Might Eat), in Washington, D.C., and the Piedmont Environmental Council. More information is available on our Community page.