Cindy DeVore, CEO, Co-founder, Valley Green Naturals

Cindy Lawson DeVore, Co-founder & CEO, Valley Green Naturals

Meet Our Team

After years of working as a communications specialist in Washington, D.C., Cindy decided, with her husband, Art, to leave city living and move to the Northern Virginia countryside. The couple indulged their self-sustainable attitude and began growing their own vegetables, keeping bees, raising chickens and enjoying life on a small hobby farm.

After Art purchased a home soap-making kit, they experimented with their own natural soap recipes using farm-grown herbs and locally-sourced honey. Cindy sold the soaps locally and found that they were a huge hit.  She studied reports on the many chemicals found in personal care products and learned about their alarming effects on the human body and the environment.  Ultimately, her findings led to the creation of Valley Green Naturals, a company  founded to produce body-safe and eco-friendly formulas for whole body care.

 Since its launch in 2009, the company’s production has grown beyond soaps, and the Valley Green Naturals line now boasts over 30 skin, hair and body care products that are free of sulfates, phthalates, parabens and petrochemicals.

Cindy serves as the company’s chief chemist and head of product development. She has a true passion for researching and testing the effectiveness of natural ingredients in whole body personal care, and she loves to write and speak about the natural products industry and how bountiful Mother Nature really is in meeting our everyday needs.


Art DeVore, Grower, Beekeeper

Art DeVore, Co-Founder, Grower, Beekeeper

Married in 1982, Art and Cindy have always loved the outdoors and visiting the country. They often hiked and camped with their two children in the Blue Ridge Mountains and Shenandoah National Park. A year after 9/11, Art and Cindy decided to leave city-living for good and settle in the country. They’ve never looked back!

A former Marine, Art works as a cyber-security specialist on government projects near Washington, D.C., maintaining that the commute is well worth the rewards of country living. He also assists with the technological needs of Valley Green Naturals and serves as chief grower and beekeeper at the Valley Green homestead. His recipes using organic herbs, spices and oils have formed the basis for the company’s planned expansion into natural and organic dry food goods.



Crystal Valentine, General Manager, Valley Green Naturals

Crystal Valentine, General Manager


Crystal is Valley Green Naturals’ General Manager. She trains staff and oversees the in-house manufacture of all our fabulous, hand-blended products while managing the boatloads of paperwork for all raw material check-ins, batch recording and inventory control in accordance with FDA requirements.

Crystal also serves as our marketing coordinator, working with our nationwide group of sales reps, distributors and direct store accounts.  She’s a skilled graphic designer and writer, producing all of our printed marketing materials and social media content.  When we’re swamped with orders, Crystal rolls up her perfectionist sleeves to ensure timely and accurate shipments of all products that leave our doors.

As a lover of make-up and all things glamorous, Crystal also writes cosmetic product reviews on her hugely popular beauty blog, “ValentineKisses.”  She lives in nearby Warren County, with her son and Great Dane, Dexter.





Kelsie Crouse, Production Assistant

Kelsie Crouse, Production Assistant


Kelsie Crouse is the senior production assistant at Valley Green Naturals.  She is responsible for mixing, blending and bottling all of the fabulous products created in our facility.  On a daily basis, Kelsie also manages loads of batch recording, raw material records and inventory supply.

Like Crystal, Kelsie loves Great Danes and has two of them!  She also stays busy at home as a new mom to Baby Jax. :)





Samira Roberts, Production & Demos

Samira Roberts, Production & Demos


A friend of the family since her childhood, Samira assists our team in production and demo marketing during the summer months.

She has worked at our production facility, blending and bottling products, and she can also be found in our retail partner stores, chatting up customers and handing out samples of Valley Green’s products.

Samira stays busy as a full-time student at Virginia Commonwealth University in Richmond, and we are fortunate to have her on our staff during breaks from school.







Everyday Free Shipping!

We know that shipping fees can be darned expensive!

That's why we offer Everyday Free Shipping on all domestic orders of $49 or more. All orders under $49 ship for only $8.99 flat.

Free shipping does not apply to international orders.

Contact Us

E-Mail Us

Phone: 540-999-VGN7 (8467)
Office Hours Mon-Fri - 10 to 5

Mailing Address:
Valley Green Naturals, LLC
81 Seven Ponds Road
Amissville, VA 20106

© 2009 - 2014, Valley Green Naturals, LLC.

Customer Support
540-999-VGN7 (8467)